UNDERSTANDING CONSUMERS 2025

PREFERENCES, EXPECTATIONS, CONTEXTS, INDIVIDUAL DIFFERENCES, EMOTIONS AND IMPLICIT METHODS + RLab

10 – 12 September 2025 | Via delle Pandette, 32, Florence (Italy)

The Italian Sensory Science Society is pleased to present the 9th renewed Edition of a 3-day course in sensory and consumer science, enriched by a R-lab optional module.

The course will feature recent advances in cognitive psychology applied to sensory and consumer studies on foods, beverages, cosmetics, personal care and home care products.

You will also get an overview of the application some of the most important methods and statistical tools that can be used for collecting and extracting useful information from sensory and consumer data.

The course will give you an updated basis for planning an experimental design and for understanding your results more in depth for decisions in a commercial setting.

Level: Intermediate-Advanced

The course will cover both theoretical background, a large number of relevant examples and case studies, computer demonstrations and hands on activities.

THE COURSE IS BASED ON A MULTIDIMENSIONAL APPROACH, WITH SIX MODULES, EACH FOCUSED ON A HOT TOPIC: CONSUMER PREFERENCES, EMOTIONS, EXPECTATIONS, INDIVIDUAL DIFFERENCES, CONTEXTS AND IMPLICIT METHODS

Understanding consumers: Novoli Campus, University of Florence- Via delle Pandette, 32, Florence

Lecturers

Prof. John Prescott
TasteMatters Research & Consulting, Australia
University of Florence, Italy

Prof. Erminio Monteleone
University of Florence, Italy

Prof. Gastón Ares
Universidad de la República, Uruguay

Prof. Sara Spinelli
University of Florence, Italy

Dr. Lapo Pierguidi
University of Florence, Italy

Deadline for Early-bird Registration: 22nd August, 2025

Early Bird Registration Fee:

  • In-person 1000 euro (SISS/E3S members)
  • In-person 1100 (non SISS/E3S members)
  • Online (live) – 20%

After the 22nd of August:

  • In-person 1100 euro (SISS/E3S members)
  • In-person 1200 (non SISS/E3S members)
  • Online (live) – 20%

Registration includes course materials and the certificate of attendance. Recordings of the course lessons will be available for 10 days, not downloadable.

Registration for attending in person includes also coffee breaks and lunches.

  • 15% discount applied to each additional registrant from the same company/institution when registered at the same time.
  • 10% discount is reserved to students, Postdoc and young free lance professionals (under 35 years old).

R-Lab module is optional and will have a cost of 200 euro.

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