FIRST EDITION: OCTOBER 2025
ENROLL HERE (Enrollment until september 15th or until spots are filled)
Sensory perception and consumer behavior are key elements for the success of products and services in the global market.
This Master’s Degree, the only one of its kind in Europe, integrates psychology, neuroscience, physiology, sociology, statistics, and food technology to train professionals in sensory analysis and consumer behavior through a scientific and applied approach.
Over one and a half years, the program combines theoretical foundations in advanced sensory analysis with practical application, enabling the development of technical, methodological, and strategic skills. From sensory test design to consumer behavior analysis, you will acquire essential tools to lead research and innovation projects in industries such as food, cosmetics, and consumer goods.
You will interpret consumer choices, optimize product-market fit, and develop sustainable solutions for industry challenges. The program includes hands-on training in data analysis, consumer study design, and sensory panel management, ensuring direct application in professional environments.
This multidisciplinary design has been co-created with the support and collaboration of IATA-CSIC. Additionally, you will collaborate on international research projects through agreements with leading institutions, including UC Davis, among others. You will also benefit from the expert guidance of renowned researchers and access to a global professional network, including Basque Culinary Center Innovation and the Spanish Association of Sensory Professionals (AEPAS).
This Master’s Degree prepares you for roles such as researcher, sensory science consultant, or lecturer in sensory analysis and consumer sciences. You will also be equipped to join R&D, marketing, and quality control departments in the food, beverage, and consumer goods industries, or to develop data-driven strategies for product innovation and consumer experience optimization.
PRACTICAL INFORMATION
For inquiries and more information, click here
Start Date: october 2025
Registration Deadline: september 15th, 2025
Language: English
Duration: 90 ECTS
20 available slots
Campus Based Learning
Academic Period
First Year: from october 2025 to June 2026
Second Year: from September 2026 to January 2027 (Internships + Thesis)
Pathway to Doctorate
Degree Type: Official degree from Mondragon Unibertsitatea, offered by the Faculty of Gastronomic Sciences – Basque Culinary Center
Degree: Master’s Degree in Sensory Analysis and Consumer Sciences