Books & Co

Methods in Consumer Research, Volume 1 New Approaches to Classic Methods 1st Edition  Editors: Gaston Ares Paula A. Varela Published Date: 5th January 2018 Methods for Consumer Research, Volume One: New Approaches to Classic Methods brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of advances in the […]

Individual Differences in Sensory and Consumer Science 1st Edition Experimentation, Analysis and Interpretation Authors: Tormod Naes, Paula A. Varela & Ingunn Berget Published Date: 1st March 2018 Individual Differences in Sensory and Consumer Science: Experimentation, Analysis and Interpretation presents easily readable, state-of-the-art coverage on how to plan and execute experiments that give rise to individual […]

INTEGRATING THE PACKAGING AND PRODUCT EXPERIENCE IN FOOD AND BEVERAGES, 1st Edition A ROAD-MAP TO CONSUMER SATISFACTION Editor : P. Burgess    Woodhead Publishing 2016 Focusing on the inter-relationship between packaging design and product experience this practical guide for product developers and marketers includes an extensive overview of an adapted satisfaction scale, tailored for the […]